2024
2024
2024
2024
With an estimated 30,000+ people lining the streets, and a live televised broadcast reaching around the world, the 100-year tradition of the Belton 4th of July Celebration will include a 1 1/2 mile parade route running south on Main Street (FM317) from the University of Mary Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue, and north on Birdwell to the Belton Police Memorial.
Following the parade, much of the crowd moves to the adjacent Liberty Park for the Festival on Nolan Creek with food and craft vendors, games, a petting zoo, static displays of military and first responder equipment, and live entertainment at the centrally located gazebo. Carnival rides and attractions fill Liberty Park located within a short walking distance on the Belton Hike and Bike Trail.
The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.
Music is an important part of our celebration with the Backyard Party at Schoepf’s Concert and Fireworks show an annual favorite. Kicking off our weeklong celebration is the Downtown Street Party and Concert on June 29th! Both events are open to the public as non-ticketed free events. Reserved VIP areas are available for sponsors.
The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high-volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area.
Join us in celebrating patriotism, traditional family values, and small-town America at the Belton 4th of July Celebration!
Kick off the 4th of July Celebration!
Saturday, June 29th
Downtown Belton around the Bell County Courthouse, 101 E Central Ave.
Stage on Central
The Belton Area Chamber of Commerce is kicking off the weeklong 4th of July Celebration with a Downtown Street Party on Saturday, June 29 featuring live music, food trucks, craft beer and wine, activities and games, and fun for all. This non-ticketed family-friendly event is open to the public at no charge with the goal of bringing people together to celebrate in the Downtown Belton area.
Live musical entertainment will be performed on the Vista Real Estate Cory Herring Home Stage on Central throughout the evening. The stage will be located in front of the Historic Bell County Courthouse.
Family Fun
Food Trucks
Games
Craft Brews
Free
Live Music!
Bring your lawn chairs & dancing shoes!
100th annual Belton PRCA Rodeo
July 4TH, 5TH, & 6TH
7pm-9pm (doors open at 6pm)
Cadence Bank Center
The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.
July 4TH
Military Appreciation Night
6pm - 9pm
7pm
Western Gift Show
Rodeo
Mutton Bustin'
July 5th
Hometown heroes
6pm - 9pm
7pm
Western Gift Show
Rodeo
Mutton Bustin'
July 6th
Family Night
(Kids 12 & under get in free with a paid adult. Gen. Admission only.)
6pm - 9pm
6:30pm
7pm
Western Gift Show
Stick Horse Stampede
Rodeo
Mutton Bustin'
stick horse stampede
stick horse stampede
Mutton Bustin'
Sign ups
JUNE 9TH, 2024
3 pm - 4 pm
July 6, 2024
July 6, 2024
charlie throckmorton
rodeo announcer
Rodeo announcer Charlie Throckmorton’s career spans more than 30 years. He announced his first rodeo in 1969 while still in high school. Now a Gold Card member of the PRCA, Throckmorton has covered rodeo and bull riding competitions in 44 states across the nation. In April 2007, Charlie was inducted into the Texas Rodeo Cowboy Hall of Fame. This honor is in recognition of his abilities and contributions to the sport of rodeo. Charlie Throckmorton’s voice has been heard on live NBC television billboards, as well as many state fairs and rodeos throughout the country. Charlie lives in Cleburne, Texas where he enjoys riding his Heritage Softail Harley Davidson as a hobby. He has a son, Taylor, a daughter, Katy, and a granddaughter, Autum.
"backflip" johnny dudley
barrel man
barrel man sponsor
Professional rodeo clown and barrel man "Backflip" Johnny Dudley of Denton, TX is one of the top talents in pro rodeo. He is known for amazing feature acts, along with his quick wit and off-the-cuff banter that keeps crowds laughing until their sides hurt. He has performed at rodeos from Florida to Alaska and just about everywhere in between.
He has been chosen three times for the Turquoise Circuit Finals rodeo, six times for the PRCA's All-American Finals, nominated twice for PRCA Comedy Act of the Year, and was voted as the 2019 Coors Man in the Can. But, before becoming a rodeo clown, Johnny served 8 years in the United States Marine Corps and then went on to college where he graduated with a degree in International Business. Johnny is one of the most likable people you will ever meet and greets everyone with a big Texas smile.
Western Gift Show
Every night of the Rodeo in the Concourse 6pm-9pm
Admission Fees
(Prices do not include processing fees.)
Reserved Seats
General Admission
Shop vendor booths! Collectibles, Boutique Clothing, Handbags, Jewelry, Cowboy Hats, Leather Boots & Belts and more!
Instant Replay
Opening ceremonies
side Alley Gate
Best of Show
Center Alley Gate
chute gate sponsors
Media
Print Media
tshirts
tie down roping sponsor
saddle bronc sponsor
breakaway roping sponsor
bull riding sponsor
leaderboard sponsor
Stick horse Grand Entry
Steer Wrestling
bArrel racing
Bareback Riding
Team roping
Spur Suite Sponsor
Arena sponsors
After Party Sponsor
Photo Booth
Hospitatlity
Platinum spur sponsors
gold spur sponsors
Messer, Potts
& Messer, PC
Silver spur sponsors
Annual 4th of July Parade
Patriotic Program, 8AM
(on the steps of the Bell County Courthouse)
Parade begins at 9AM
Festival on Nolan Creek
4th of July 10am - 3pm
LIBERTY PARK - 500 VETERANS WAY
Food and craft vendors, games, pony rides, static displays of military and first responder equipment, car show, and live entertainment at the centrally located gazebo.
2nd Annual
Rev, White, & Blue Car Show
July 2nd - July 6th
July 2nd - July 6th
7/2 Tue. - 7pm to 10pm , wristbands*
7/3 Wed. - 7pm to 10pm, wristbands*
7/4 Thur., – 10am to close , tickets only
7/5 Fri. - 7pm to 10pm, wristbands*
07/6 Sat. - Noon to close, Tickets Only
7/2 Tue. - 7pm to 10pm , wristbands*
7/3 Wed. - 7pm to 10pm, wristbands*
7/4 Thur., – 10am to close , tickets only
7/5 Fri. - 7pm to 10pm, wristbands*
07/6 Sat. - Noon to close, Tickets Only
700 Veterans Way, Belton, TX
*Must be 36" tall to wear a wristband.
*Wristbands, $25 per person.
$25 wristbands
$25 wristbands
Backyard Party at Schoepf's BBQ
Concert & Fireworks!
4th of July - Gates open at 6pm concert at 7pm
Schoepf's Backyard, 702 E. Central Ave., Belton
This is a FREE non-ticketed event for the public. Seating is limited and only available by reservation. Tables are available for purchase, guaranteeing your party has a reserved table and seating at the event.
eVENT SPONSORS
TAble SPONSORS
featuring
Sprung
This is a FREE non-ticketed event for the public. Seating is limited and only available by reservation. Tables are available for purchase, guaranteeing your party has a reserved table and seating at the event.
Advertising & Sponsorship
Opportunities
Advertising & Sponsorship
Opportunities
For sponsorship opportunities, contact Dawn Orange
(254) 939-3551 or dawn@beltonchamber.com
With an estimated 30,000+ people lining the streets, and a live televised broadcast reaching around the world, the over 100-year tradition of the Belton 4th of July Celebration will include a one-mile parade route running south on Main Street (FM317) from the University of Mary Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue to the Belton Police Memorial.
Following the parade, much of the crowd moves to the adjacent Liberty Park for the Festival on Nolan Creek with food and craft vendors, games, a petting zoo, car show, static displays of military and first responder equipment, and entertainment. Carnival rides and attractions fill a nearby park located within a short walking distance on the Belton Hike and Bike Trail.
The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.
Music is an important part of our celebration with the Downtown Street Party and Concert on the Saturday before the 4th of July kicking off our week-long celebration. The Backyard Party at Schoepf’s Concert and Fireworks show is an annual favorite that completes the celebration. Enhancing our crowd size, both events are open to the public as non-ticketed free events. Reserved VIP areas are available for sponsors.
The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high-volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area. The 2024 Advertising Plan includes regional spots on English and Spanish language television, Digital Billboards, print and online ads including Texas Monthly and Texas Highways, program inserts, and extensive social media promotion. Press releases and public relations efforts will generate pre-event coverage throughout the region. Posters, promotional flyers, banners, on-site signage, web presence, and social media create a visual impact and engage with a wide audience.
Join us in celebrating patriotism, traditional family values, and small-town America at the Belton 4th of July Celebration!
"Belton's parade is a true celebration of patriotism and the family, with a Texas flavor!" USA Today
For sponsorship opportunities, contact Dawn Orange
(254) 939-3551 or dawn@beltonchamber.com