Chamber

Website

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2024

2024

2024

2024

Patriotic Border Background
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Rodeo Tickets

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Parade Application

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Festival Vendor

Applications

With an estimated 30,000+ people lining the streets, and a live televised broadcast reaching around the world, the 100-year tradition of the Belton 4th of July Celebration will include a 1 1/2 mile parade route running south on Main Street (FM317) from the University of Mary Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue, and north on Birdwell to the Belton Police Memorial.


Following the parade, much of the crowd moves to the adjacent Liberty Park for the Festival on Nolan Creek with food and craft vendors, games, a petting zoo, static displays of military and first responder equipment, and live entertainment at the centrally located gazebo. Carnival rides and attractions fill Liberty Park located within a short walking distance on the Belton Hike and Bike Trail.


The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.


Music is an important part of our celebration with the Backyard Party at Schoepf’s Concert and Fireworks show an annual favorite. Kicking off our weeklong celebration is the Downtown Street Party and Concert on June 29th! Both events are open to the public as non-ticketed free events. Reserved VIP areas are available for sponsors.


The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high-volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area.


Join us in celebrating patriotism, traditional family values, and small-town America at the Belton 4th of July Celebration!

2024

2024

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@BeltonJuly4

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@belton4thofjuly

Kick off the 4th of July Celebration!

Saturday, June 29th

Downtown Belton around the Bell County Courthouse, 101 E Central Ave.

White Banner Illustration

Stage on Central

The Belton Area Chamber of Commerce is kicking off the weeklong 4th of July Celebration with a Downtown Street Party on Saturday, June 29 featuring live music, food trucks, craft beer and wine, activities and games, and fun for all. This non-ticketed family-friendly event is open to the public at no charge with the goal of bringing people together to celebrate in the Downtown Belton area.


Live musical entertainment will be performed on the Vista Real Estate Cory Herring Home Stage on Central throughout the evening. The stage will be located in front of the Historic Bell County Courthouse.

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Family Fun

Food Trucks

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Games

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Craft Brews

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Free

Live Music!

Bring your lawn chairs & dancing shoes!

100th annual Belton PRCA Rodeo

July 4TH, 5TH, & 6TH

7pm-9pm (doors open at 6pm)

Cadence Bank Center

Blue and Red Star
Freedom Sponsor
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Rodeo Tickets

The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.

July 4TH

Military Appreciation Night

6pm - 9pm

7pm

Western Gift Show

Rodeo

Mutton Bustin'

July 5th

Hometown heroes

6pm - 9pm

7pm

Western Gift Show

Rodeo

Mutton Bustin'


July 6th

Family Night 

(Kids 12 & under get in free with a paid adult. Gen. Admission only.)

6pm - 9pm

6:30pm

7pm

Western Gift Show

Stick Horse Stampede

Rodeo

Mutton Bustin'

five star rating

stick horse stampede

stick horse stampede

Mutton Bustin'

Sign ups

JUNE 9TH, 2024

3 pm - 4 pm

July 6, 2024

July 6, 2024

charlie throckmorton

rodeo announcer

Rodeo announcer Charlie Throckmorton’s career spans more than 30 years. He announced his first rodeo in 1969 while still in high school. Now a Gold Card member of the PRCA, Throckmorton has covered rodeo and bull riding competitions in 44 states across the nation. In April 2007, Charlie was inducted into the Texas Rodeo Cowboy Hall of Fame. This honor is in recognition of his abilities and contributions to the sport of rodeo. Charlie Throckmorton’s voice has been heard on live NBC television billboards, as well as many state fairs and rodeos throughout the country. Charlie lives in Cleburne, Texas where he enjoys riding his Heritage Softail Harley Davidson as a hobby. He has a son, Taylor, a daughter, Katy, and a granddaughter, Autum.

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"backflip" johnny dudley

barrel man

barrel man sponsor

Professional rodeo clown and barrel man "Backflip" Johnny Dudley of Denton, TX is one of the top talents in pro rodeo. He is known for amazing feature acts, along with his quick wit and off-the-cuff banter that keeps crowds laughing until their sides hurt. He has performed at rodeos from Florida to Alaska and just about everywhere in between.

He has been chosen three times for the Turquoise Circuit Finals rodeo, six times for the PRCA's All-American Finals, nominated twice for PRCA Comedy Act of the Year, and was voted as the 2019 Coors Man in the Can. But, before becoming a rodeo clown, Johnny served 8 years in the United States Marine Corps and then went on to college where he graduated with a degree in International Business. Johnny is one of the most likable people you will ever meet and greets everyone with a big Texas smile.

Country Western Cowboy Leather Hat, Texas Sheriff Hat silhouette
Cowboy Boots Cut Out

Western Gift Show

Every night of the Rodeo in ​the Concourse 6pm-9pm

Admission Fees

(Prices do not include processing fees.)

Reserved Seats






General Admission


  • Adults $27
  • Children (12 and under) $22
  • Seniors $22
  • Military (1 ticket per ID) $22
  • Adults $22
  • Children (12 and under) $17
  • Seniors $17
  • Military (1 ticket per ID) $17

Shop vendor booths! Collectibles, Boutique Clothing, Handbags, Jewelry, Cowboy Hats, Leather Boots & Belts and more!

Cowboy Boots Cut Out
Country Western Cowboy Leather Hat, Texas Sheriff Hat silhouette

Instant Replay

Opening ceremonies

side Alley Gate

Best of Show

Center Alley Gate

chute gate sponsors

Media

Print Media

tshirts

tie down roping sponsor

saddle bronc sponsor

breakaway roping sponsor

bull riding sponsor

leaderboard sponsor

Stick horse Grand Entry

Steer Wrestling

bArrel racing

Bareback Riding

Team roping

Spur Suite Sponsor

Arena sponsors

After Party Sponsor

Photo Booth

Hospitatlity

Platinum spur sponsors

gold spur sponsors

Messer, Potts

& Messer, PC

Silver spur sponsors

2024 T-shirts

100TH ANNUAL rODEO

Annual 4th of July Parade

Patriotic Program, 8AM

(on the steps of the Bell County Courthouse)

Parade begins at 9AM

The parade begins at Main Street (FM317) from the University of Mary Hardin-Baylor south to the Bell County Courthouse, then east on Central Avenue, and north on Birdwell to the Belton Police Memorial.

The Parade theme is

“100 Years of the Rodeo”!

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Parade Applications

Festival on Nolan Creek

4th of July 10am - 3pm

LIBERTY PARK - 500 VETERANS WAY

Food and craft vendors, games, pony rides, static displays of ​military and first responder equipment, car show, and live ​entertainment at the centrally located gazebo.

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@BeltonJuly4

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Festival Applications

Simple Instagram Icon

@belton4thofjuly

4th Annual

at

hot dog

High5 HotDogs

Hot Dog Eating Contest

Hot Dog Eating Contest

high noon!

2nd Annual

Rev, White, & Blue Car Show

five star rating
Blue Navy Dark Shade Gradient Blur
Firework Show. 4Th of July Celebration. Independence Day of America

July 2nd - July 6th

July 2nd - July 6th

Red Carnival Lettering
at
at

7/2 Tue. - 7pm to 10pm , wristbands*

7/3 Wed. - 7pm to 10pm, wristbands*

7/4 Thur., – 10am to close , tickets only

7/5 Fri. - 7pm to 10pm, wristbands*

07/6 Sat. - Noon to close, Tickets Only

7/2 Tue. - 7pm to 10pm , wristbands*

7/3 Wed. - 7pm to 10pm, wristbands*

7/4 Thur., – 10am to close , tickets only

7/5 Fri. - 7pm to 10pm, wristbands*

07/6 Sat. - Noon to close, Tickets Only

Liberty Park
Liberty Park

700 Veterans Way, Belton, TX

Fashion Accessory, Fitness Band, Hand Band, Watch, Wrist Band Icon

*Must be 36" tall to wear a wristband.


*Wristbands, $25 per person.

$25 wristbands

$25 wristbands

Backyard Party at Schoepf's BBQ

Concert & Fireworks!

4th of July - Gates open at 6pm concert at 7pm

Schoepf's Backyard, 702 E. Central Ave., Belton

This is a FREE non-ticketed event for the public. Seating is limited and only available by reservation. Tables are available for purchase, guaranteeing your party has a reserved table and seating at the event.

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Purchase a Table

eVENT SPONSORS

TAble SPONSORS

July 4th Schoepf s Backyard 702 E Central Ave Belton

featuring

Sprung

Fireworks following the show

This is a FREE non-ticketed event for the public. Seating is limited and only available by reservation. Tables are available for purchase, guaranteeing your party has a reserved table and seating at the event.

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Advertising & Sponsorship

Opportunities

Advertising & Sponsorship

Opportunities

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Parade & Festival Sponsorship

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Parade, Patriotic Program, & Festival Sponsorship

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Backyard Party

Table Sponsorship

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Rodeo Arena & Spur Sponsorships

For sponsorship opportunities, contact Dawn Orange

(254) 939-3551 or dawn@beltonchamber.com

With an estimated 30,000+ people lining the streets, and a live televised broadcast reaching around the world, the over 100-year tradition ​of the Belton 4th of July Celebration will include a one-mile parade route running south on Main Street (FM317) from the University of Mary ​Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue to the Belton Police Memorial.


Following the parade, much of the crowd moves to the adjacent Liberty Park for the Festival on Nolan Creek with food and craft vendors, ​games, a petting zoo, car show, static displays of military and first responder equipment, and entertainment. Carnival rides and attractions ​fill a nearby park located within a short walking distance on the Belton Hike and Bike Trail.


The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo ​attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see ​event.


Music is an important part of our celebration with the Downtown Street Party and Concert on the Saturday before the 4th of July kicking off ​our week-long celebration. The Backyard Party at Schoepf’s Concert and Fireworks show is an annual favorite that completes the​ celebration. Enhancing our crowd size, both events are open to the public as non-ticketed free events. Reserved VIP areas are available for​ sponsors. ​


The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by​ local and regional media sponsors and marketing partners. Benefits to sponsors include access to high-volume pedestrian traffic,​ promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community​ event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area. The​ 2024 Advertising Plan includes regional spots on English and Spanish language television, Digital Billboards, print and online ads including​ Texas Monthly and Texas Highways, program inserts, and extensive social media promotion. Press releases and public relations efforts will​ generate pre-event coverage throughout the region. Posters, promotional flyers, banners, on-site signage, web presence, and social media​ create a visual impact and engage with a wide audience. ​


Join us in celebrating patriotism, traditional family values, and small-town America at the Belton 4th of July Celebration!​

  • Celebrating over 100 years of the Belton 4th of July parade!


  • Recognized as one of the top 10 places to celebrate the 4th of July.




  • Week-long celebration bringing over 50,000 visitors from all over the region. The largest annual event in our Central Texas area.


  • Events








  • Belton is situated in central Texas adjacent to Fort Cavazos, the largest military installation in the free world.


  • Portions of the proceeds support our Fort Cavazos military community and provide scholarships for students.


  • Customizable sponsorship packages are available!


  • Your sponsorship dollars support the Belton area community and local non-profits. Thank you!




"Belton's parade is a true celebration of patriotism and the family, with a Texas flavor!" USA Today

  • Downtown Street Party
  • Parade
  • PRCA Rodeo
  • Festival on Nolan Creek
  • Carnival
  • Backyard Party at Schoepf's, Concert & Fireworks


For sponsorship opportunities, contact Dawn Orange

(254) 939-3551 or dawn@beltonchamber.com

American Flag Wave